Have a question?
Message sent Close
5
3 reviews

Sales and Marketing, University 1st and 2nd Year (Level 4 and 5)

The Undergraduate Level 4 (Sales and Marketing) and Level 5 (Extended Diploma in Management) are a 240 credit course designed ... Show more
  • Description

About the course

Our undergraduate Level 4 Diploma in Sales and Marketing and Level 5 Diploma in Business Management constitute a 240-credit program meticulously designed to accelerate students’ progression to the final year of an associated undergraduate degree in Sales and Marketing. This degree can be pursued conveniently, whether on a UK university campus or through distance learning.
The Level 4 modules and assignments in this course equate to the content typically covered in the first year of a university degree, while the Level 5 components correspond to the second year of university studies.

This comprehensive course comprises 10 Level 4 modules (120 credits) and 10 Level 5 modules (120 credits). Opting to focus solely on Level 4 will result in the attainment of 120 credits, allowing students to apply for exemption from the first year of a university degree program.

Each module offers approximately 40 guided learning hours of content, complemented by an additional 30-50 hours of optional learning materials. These supplementary resources encompass recommended exercises, suggested readings, and online resources to enhance your learning experience.

We’re pleased to inform you that this course qualifies for ELCAS funding.

Examples of University Progression

  • University of Gloucestershire
  • Anglia Ruskin University
  • Coventry University

Awarding Body

Course Details

All course material, including online modules and written assignments
Personal tutor support with 1-2-1 Skype sessions
Dedicated student support
Access to an online social learning forum
Assignment marking and feedback

If you decide to top up to a full undergraduate degree through an accredited UK university, the costs are listed below.

Coventry University
Business Management and Leadership BA (Hons) - online - £6,000
Business Management and Leadership BA (Hons) - London Campus - £10,000
Business Management and Leadership BA (Hons) - Coventry Campus - £10,000
Anglia Ruskin University
BSc (Hons) Management (Top-Up) - £4,850
Northampton University
BSc (Hons) in International Accounting - £9,250
University of Derby
BSc (Hons) Business and Management - £5,200
Westcliff University
Business Administration - £11,655 (online) / £15,600 (on campus)
University of Hertfordshire
BA (Hons) Business Administration - £6,400
University of Central Lancashire (UCLAN)
BA (Hons) Business Management - £9,240
University of Hertfordshire
BA (Hons) Business Administration (top-up) (Online)
Edinburgh Napier University
BA in Business Management - £4,600
BA in Business and Enterprise - £4,600
BA in Sales Management - £4,600
University of Sunderland - On Campus
BA (Hons) Business and Management - £9,250
University of Bolton
BA (Hons) Top-up, fee £10,250
University of Cumbria
BA (Hons) Global Business Management - ON CAMPUS - £9,250 UK/ £13,250 International
BA (Hons) International Business Management - ON CAMPUS - £9,250 UK/ £13,250 International
University of Nicosia, Cyprus
Undergraduate Top up to BA - €6,000
NOTE: UK/EU students may be eligible for student loans for the top-up portion of their studies. Visit www.slc.co.uk for more information.

To enrol onto the Level 4 course, you must be at least 18 and have a full secondary education. Before enrolling onto the Level 5 course, you must have attained a Level 4 or equivalent.

The business environment

What comes to mind when you think of the word ‘environment’? You probably think of surroundings, and the conditions and influences of the surroundings. Similarly, the business environment refers to an organization’s surroundings – its external surroundings, as well as its internal surroundings.

Customers and customer service

This module starts by looking at customers and how they make decisions about their purchases.What factors do they think about when buying a chocolate bar,vegetables, a book, a refrigerator or a house? How do businesses decide which company to use when buying a new computer system?Before you can start to market to people you must have some clear ideas about how they think, and understand the attributes and benefits that they are looking for.

Marketing mix

In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization, made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural,technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a company has full control.

Marketing and sales planning

Marketing and sales are fundamental to business,whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success.In the public sector and in the charitable sector, the focus is not on profit making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.

IT in business

There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it.
To gain advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.

Managing and using marketing

This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organisations in many different areas of the economy,including those which do not operate for profit.

Customers and their needs

The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences,and the business communicates information about products that will satisfy the customer’s needs and wishes.

E-marketing communications

The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionised the way organisations conduct their business. The most apparent change has been the support provided through technology to a number of traditional operations,such as sales, communications, customer services and marketing.

High performance sales

An organisation’s success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales. One of the most common criteria used for assessing the organisation’s success is sales growth. This is an indication that the organisation manages to maintain its existing customers but also attract interest followed by sales from new markets.

Marketing strategy

How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization’s strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address.

The entrepreneurial manager

What is an Entrepreneur? Examine the skills and qualities of entrepreneurship.

Organisation structures

Why are organisations structured in the way they are? What determines the optimum structure and how does it differ between organisations? In this module, learners will look at the numerous models and theories that make up organisational structure.

Practical accounting analysis

Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate.

Business planning and goal setting

What is the business trying to achieve? What will it do? How will it do it? This module focuses on the creation of clear goals and clear plans to achieve a clear objective.

Politics and business

Impact of politics on business and how it may help or hinder business. This module will educate learners on economic impact, exports and government support.

Business law

Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.

Managing in today’s world

Business in the modern world. This module focuses on governance and equality as a means to do right in business.

Performance management

Understanding how your people and your business can continually improve together, learners will review reward structures, CPD, training and development to ensure high performance in business.

Marketing and sales planning

Learners will analyse how markets, customers, competitors and products can come together in a cohesive plan.

Quantitative skills

On successful completion of this module, learners will have knowledge of numeric exercises and will understand their use within the context of the business.

The undergraduate Level 4 (Sales and Marketing) has 10 modules and 10 written assignments and the Level 5 (Extended Diploma in Management) has 10 modules and 8 assignments. On completion of the modules, students will be given access to the assignments. The assignments are approximately 5,000-8,000 words each. Students are provided support on the modules and assignments via the ‘Tutor’ section of the learning platform.

The assignment unit titles for the level 4 course are:

  1. Business environment
  2. Customer service
  3. Customers and their needs
  4. E-marketing communications
  5. Information technology in business
  6. Managing marketing
  7. Marketing and sales function
  8. Marketing mix
  9. Marketing strategy
  10. Selling

The assignment unit titles for the level 5 course are:

  1. Managing communications
  2. Business organisations in a global context
  3. People management
  4. Finance for managers
  5. Research project
  6. Marketing principles and practice
  7. Planning a new business venture
  8. Business law

Successful completion of the undergraduate level 4 (Sales and Marketing) and level 5 (Extended Diploma in Management) and final year of an accredited undergraduate degree programme will give students the right credentials to go on and apply for a job in marketing, sales, human resources,management or business consultancy.

Sales and Marketing, University 1st and 2nd Year (Level 4 and 5)
Share
30-Day Money-Back Guarantee
Course details
Quizzes 1
Level Advanced
Full lifetime access
Access on mobile and TV

Archive

Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday 10:00 am - 4.00 pm
Sunday 10:00 am - 4.00 pm
Matt Knowles
Matt Knowles
1727711256
LABM offered a simple yet rewarding avenue to achieving a masters. The attentiveness and swiftness of the team in both assessment of submitted assignments and feedback issues, was exemplary. I completed my course within the planned duration and found that LABMs' approach to independent learning to be of huge value alongside my busy schedule.
Vijay Verma
Vijay Verma
1708137166
Are_zo:
Are_zo:
1701083839
I wholeheartedly recommend the London Academy of Business and Management to anyone aspiring to excel in the field of business. This institution not only met but exceeded my expectations, making it a clear choice for those seeking a comprehensive and valuable business education.
Hasna K
Hasna K
1700947640
highly recommend LABM for those seeking a great education and career development!
Mariam Omar
Mariam Omar
1700946250
Exceptional experience at the London Academy of Business and Management! The courses are comprehensive, the faculty is knowledgeable, and the support provided is top-notch. I've gained invaluable skills and insights that have immensely benefited my career. Highly recommend this institution for anyone seeking quality education in business management.
Jahnavi Gunda
Jahnavi Gunda
1665839775
konda saiuday
konda saiuday
1665839689
The dashboard's subject structure is straightforward and user-friendly, so you can quickly keep track of your progress. The materials were quite helpful, with a lot of detail and examples that assisted me with my homework. I strongly believe London Academy of Business & Management is good in helping students reach their passion in this business world. I enjoyed my association with LABM and hope that continues with every individual. Happy Learning.!
Fawad Sediqi
Fawad Sediqi
1660786032
We are Extremely happy to being part of LABM.As it’s A great choice for great destinations. ♥️
faheem azimi
faheem azimi
1655475922
Joining the London Academy of Business and Management is one of the best decision that I have made in life. It is very affordable and professional Online Academy.
Shahwazir Shahrzad
Shahwazir Shahrzad
1655475293
Highly recommend LABM.
Swetha Panidapu
Swetha Panidapu
1652264834
I appreciate the tutoring assistance I received because studying on your own can be difficult at times. The modules are highly thorough, and there is a long list of resources available. I can gladly claim that LABM has served as a long-term mentor to me.
Chaitanya Mattapalli
Chaitanya Mattapalli
1652095943
Their online education portal has bundle of courses to upskill our business management skills. They also help students to get admissions in finest universities of UK.
mustafa sediqi
mustafa sediqi
1622219648
London Academy of Business and Managment is one of prestigious academic institutions in the world! I feel like I am getting a great education for a price that isn't ridiculous, This school also provides many research opportunities, which I am excited to take part in. LABM is also a great place to study from your own comfort zone, It is a great experience studying here.
Nissreen Chadli
Nissreen Chadli
1607126370
Marwah Ahadyar
Marwah Ahadyar
1607105324
Outstanding service
sumayayay 1
sumayayay 1
1607104952
Outstanding higher education service!
anonxoxoxox
anonxoxoxox
1607103980
Mariam Hussein
Mariam Hussein
1607103728
Idil Yusuf
Idil Yusuf
1607103316
doea smith
doea smith
1607103305
×
js_loader
This website uses cookies and asks your personal data to enhance your browsing experience. We are committed to protecting your privacy and ensuring your data is handled in compliance with the General Data Protection Regulation (GDPR).
Open chat
LABM - WhatsApp
If you have admissions questions, chat now with our enquiries team.