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Sales and Marketing, University 1st Year (Level 4)

The Undergraduate Level 4 (Sales and Marketing) and Level 5 (Extended Diploma in Management) are a 240 credit course designed to fast track students to the final year of an associated Undergraduate degree in Sales and Marketing, which can either be completed at a UK university on campus or via distance learning.

34 students enrolled

About the course

Our undergraduate Level 4 Diploma in Sales and Marketing and Level 5 Diploma in Business Management constitute a 240-credit program meticulously designed to accelerate students’ progression to the final year of an associated undergraduate degree in Sales and Marketing. This degree can be pursued conveniently, whether on a UK university campus or through distance learning.
The Level 4 modules and assignments in this course equate to the content typically covered in the first year of a university degree, while the Level 5 components correspond to the second year of university studies.

This comprehensive course comprises 10 Level 4 modules (120 credits) and 10 Level 5 modules (120 credits). Opting to focus solely on Level 4 will result in the attainment of 120 credits, allowing students to apply for exemption from the first year of a university degree program.

Each module offers approximately 40 guided learning hours of content, complemented by an additional 30-50 hours of optional learning materials. These supplementary resources encompass recommended exercises, suggested readings, and online resources to enhance your learning experience.

We’re pleased to inform you that this course qualifies for ELCAS funding.

Awarding Body

Course Details

All course material, including online modules and written assignments
Personal tutor support with 1-2-1 Skype sessions
Dedicated student support
Access to an online social learning forum
Assignment marking and feedback

If you decide to top up to a full undergraduate degree through an accredited UK university, the costs are listed below.

Coventry University
Business Management and Leadership BA (Hons) - online - £6,000
Business Management and Leadership BA (Hons) - London Campus - £10,000
Business Management and Leadership BA (Hons) - Coventry Campus - £10,000
Anglia Ruskin University
BSc (Hons) Management (Top-Up) - £4,850
Northampton University
BSc (Hons) in International Accounting - £9,250
University of Derby
BSc (Hons) Business and Management - £5,200
Westcliff University
Business Administration - £11,655 (online) / £15,600 (on campus)
University of Hertfordshire
BA (Hons) Business Administration - £6,400
University of Central Lancashire (UCLAN)
BA (Hons) Business Management - £9,240
University of Hertfordshire
BA (Hons) Business Administration (top-up) (Online)
Edinburgh Napier University
BA in Business Management - £4,600
BA in Business and Enterprise - £4,600
BA in Sales Management - £4,600
University of Sunderland - On Campus
BA (Hons) Business and Management - £9,250
University of Bolton
BA (Hons) Top-up, fee £10,250
University of Cumbria
BA (Hons) Global Business Management - ON CAMPUS - £9,250 UK/ £13,250 International
BA (Hons) International Business Management - ON CAMPUS - £9,250 UK/ £13,250 International
University of Nicosia, Cyprus
Undergraduate Top up to BA - €6,000
NOTE: UK/EU students may be eligible for student loans for the top-up portion of their studies. Visit www.slc.co.uk for more information.

To enrol onto the Level 4 course, you must be at least 18 and have a full secondary education. Before enrolling onto the Level 5 course, you must have attained a Level 4 or equivalent.

The business environment

What comes to mind when you think of the word ‘environment’? You probably think of surroundings, and the conditions and influences of the surroundings. Similarly, the business environment refers to an organization’s surroundings – its external surroundings, as well as its internal surroundings.

Customers and customer service

This module starts by looking at customers and how they make decisions about their purchases.What factors do they think about when buying a chocolate bar,vegetables, a book, a refrigerator or a house? How do businesses decide which company to use when buying a new computer system?Before you can start to market to people you must have some clear ideas about how they think, and understand the attributes and benefits that they are looking for.

Marketing mix

In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization, made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural,technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a company has full control.

Marketing and sales planning

Marketing and sales are fundamental to business,whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success.In the public sector and in the charitable sector, the focus is not on profit making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.

IT in business

There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it.
To gain advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.

Managing and using marketing

This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organisations in many different areas of the economy,including those which do not operate for profit.

Customers and their needs

The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences,and the business communicates information about products that will satisfy the customer’s needs and wishes.

E-marketing communications

The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionised the way organisations conduct their business. The most apparent change has been the support provided through technology to a number of traditional operations,such as sales, communications, customer services and marketing.

High performance sales

An organisation’s success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales. One of the most common criteria used for assessing the organisation’s success is sales growth. This is an indication that the organisation manages to maintain its existing customers but also attract interest followed by sales from new markets.

Marketing strategy

How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization’s strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address.

The undergraduate Level 4 (Sales and Marketing) has 10 modules and 10 written assignments and the Level 5 (Extended Diploma in Management) has 10 modules and 8 assignments. On completion of the modules, students will be given access to the assignments. The assignments are approximately 5,000-8,000 words each. Students are provided support on the modules and assignments via the ‘Tutor’ section of the learning platform.

The assignment unit titles for the level 4 course are:

  1. Business environment
  2. Customer service
  3. Customers and their needs
  4. E-marketing communications
  5. Information technology in business
  6. Managing marketing
  7. Marketing and sales function
  8. Marketing mix
  9. Marketing strategy
  10. Selling

The assignment unit titles for the level 5 course are:

  1. Managing communications
  2. Business organisations in a global context
  3. People management
  4. Finance for managers
  5. Research project
  6. Marketing principles and practice
  7. Planning a new business venture
  8. Business law

Successful completion of the undergraduate level 4 (Sales and Marketing) and level 5 (Extended Diploma in Management) and final year of an accredited undergraduate degree programme will give students the right credentials to go on and apply for a job in marketing, sales, human resources,management or business consultancy.

Sales and Marketing, University 1st Year (Level 4)
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Arian Sadiqi
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I am delighted to award the London Academy of Business and Management a well-deserved 5-star rating. The institution's commitment to offering courses ranging from level 3 to 7, coupled with the flexibility of online learning, has been instrumental in enhancing my educational journey. The convenience of learning at my own pace, coupled with affordable course options, reflects the institution's dedication to providing accessible and quality education. I highly recommend LABM to anyone seeking a comprehensive and flexible learning experience.Sincerely,
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I wholeheartedly recommend the London Academy of Business and Management to anyone aspiring to excel in the field of business. This institution not only met but exceeded my expectations, making it a clear choice for those seeking a comprehensive and valuable business education.
Hasna K
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Mariam Omar
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The dashboard's subject structure is straightforward and user-friendly, so you can quickly keep track of your progress. The materials were quite helpful, with a lot of detail and examples that assisted me with my homework. I strongly believe London Academy of Business & Management is good in helping students reach their passion in this business world. I enjoyed my association with LABM and hope that continues with every individual. Happy Learning.!
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